How To Optimize Your LinkedIn Company Page

LinkedIn Company Page Basics

• Page Name: Maximum 100 characters. Use your full company name to ensure clarity.
• Tagline: Maximum 120 characters. Highlight your unique value proposition.
• Location: Add your headquarters or key office locations.
• Website: Include a link to your official website.
• Industry: Choose from LinkedIn's predefined categories to represent your business.
• Contact Info: Add an email and phone number for inquiries.

Profile Photo and Banner

• Profile Photo:
  • Resolution: 300 x 300 pixels (minimum). Recommended: 400 x 400 pixels.
  • Aspect Ratio: 1:1 (square).
  • File Size: Up to 8 MB.
• Banner (Cover Image):
  • Resolution: 1128 x 191 pixels (minimum). Recommended: 1536 x 768 pixels.
  • Aspect Ratio: 4:1.
  • File Size: Up to 8 MB.
  • Tip: Avoid placing text near the edges; it may get cropped on smaller screens.

Overview/ About Section

• Character Limit: Up to 2,000 characters.
• Structure: Include a concise summary of your company, services, and mission.
• Best Practices:
  • Start with a strong hook that explains what your company does and its unique value.
  • Use short paragraphs and bullet points for readability.
  • Include a clear call-to-action (e.g., "Visit our website" or "Learn more about our services").

Differences from Personal Profiles

• Focus: Company Pages represent organizations, not individuals.
• Visibility: Posts from a Company Page reach followers and can be boosted via LinkedIn Ads.
• Content: Highlight services, product launches, and company culture rather than personal achievements.
• Analytics: Company Pages provide detailed audience insights and engagement metrics.
• Team Showcase: Employees can link their profiles to the Company Page, strengthening your brand identity.
• About/Overview Field: Unlike personal profiles, line breaks are not supported, and only the first 3 lines are displayed without expanding. Use concise language to communicate your key message effectively.

Featured Updates

• Pin key updates to the top of your page to highlight important announcements, new services, or achievements.
• Tip: Rotate pinned content regularly to reflect your latest priorities.

Content Tips

• Post Length: Keep updates between 50-100 words for better engagement.
• Frequency: Post 2-3 times per week to stay active without overwhelming your audience.
• Visuals: Use high-quality images or videos to enhance posts.
• Engagement: Respond to comments and messages promptly to build trust.

Best Practices

• Use consistent branding across your Profile Photo and Banner.
• Optimize your About section with industry-specific keywords for better search visibility.
• Leverage LinkedIn's Showcase Pages for specific product lines or business units.
• Encourage employees to share company posts to amplify reach.
• Experiment with LinkedIn Polls and Stories for interactive content.

Conclusion: Build a Powerful Company Presence

A well-optimized LinkedIn Company Page strengthens your professional brand and helps you connect with your target audience effectively.

Before going live, test your changes and preview your page with PreviewYourProfile. This free tool lets you:

• Check your visuals and text formatting in real-time.
• Ensure all fields are properly filled out and consistent across devices.
• Catch truncation issues or errors before publishing.

With careful optimization and regular updates, your LinkedIn Company Page can become a valuable asset for your brand's growth and engagement.